US actors go on strike as media companies want to generate AI models of them

You've probably heard about the actor's union (SAG-AFTRA) going on strike in the USA. I bring up this labour relations news in a technology newsletter because one of the key sticking points between the media companies and actors, like the stalled negotiations between the Writers Guild and media companies, is the use of AI. In the case of actors, one of the proposals is to create a "digital likenesses for SAG-AFTRA members" and in return the actors get "get one day's pay". The media companies however "own that scan, their image, their likeness and should be able to use it for the rest of eternity on any project they want, with no consent and no compensation". Literally a goddamn episode of Black Mirror. Hard to tell if the media companies are taking the piss here.