The people in Apple's marketing materials send each other weird text messages

Max Read has dived into the fake text messages used in Apple's product marketing since the release of iMessage 12 years ago and found a disturbing "Apple Dimension" where people are either on holiday or planning a holiday, sending perfect photos to each other and punctuation and grammar are perfect. According to a post on Hacker News, someone at Apple tried to sneak in Easter Eggs and references to previous characters/people in the Apple Dimension, but had the joy sucked out of them by "multiple rounds of approvals by many different teams".


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