Max Read has dived into the fake text messages used in Apple's product marketing since the release of iMessage 12 years ago and found a disturbing "Apple Dimension" where people are either on holiday or planning a holiday, sending perfect photos to each other and punctuation and grammar are perfect. According to a post on Hacker News, someone at Apple tried to sneak in Easter Eggs and references to previous characters/people in the Apple Dimension, but had the joy sucked out of them by "multiple rounds of approvals by many different teams".
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