Spotify's price rises suck but I'll keep paying for it because it's still excellent value

Artywah shared this opinion piece on Mumbrella in The Sizzle's Slack channel this morning that raised an interesting hypothetical - how much would you pay for all the world's music? It's in response to people whinging about Spotify's recent price rise and argues that even at the $23.99/m they want for the family plan now, that's still amazing value. I 100% agree and would pay basically whatever Spotify/Apple/Tidal ask, but the wider population don't see it that way. The value of recorded music for those except music aficionados is basically zero. While Spotify keeps mass music piracy at bay while paying artists peanuts for now, the more they increase the price so artists (well, labels) get more money, the fewer people will pay for it and resort to piracy. The consumer is a fickle beast.


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