NBN's let loose with how many people are taking up the offer of a free upgrade from FTTN/FTTC to FTTP and it's weaker than expected. Only 89,626 premises have bothered to upgrade over the last 12 months, far behind NBN's target of 157,000 and a small fraction of the over 2 million premises eligible. That said, 16,000 were upgraded in July & August alone so it is picking up pace. NBN hasn't explained why take up is so far behind their expectations, but reckons now that ISPs have come to grips with the upgrade process, they'll be more proactive in marketing it to customers. My gut feeling for the lack of upgrade demand is that people desperately want faster internet but do not want to pay $100/m+ to get it. The value proposition just isn't there for the mainstream customer.
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