Over in the US, their FTC is planning "a new rule to stop marketers from using illicit review and endorsement practices such as using fake reviews, suppressing honest negative reviews, and paying for positive reviews". It would include making it a crime to sell "false indicators of social media influence, like fake followers or views", "creating or controlling a website that claims to provide independent opinions about a category of products or services that includes its own products or services" and much more. About fucken time. There's so much review manipulation going on. I really hope the FTC can enforce this with a big stick.
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