FTA networks get a "prominence framework" designed so their apps are easier to find on Aussie TVs

Federal government has introduced a "new prominence framework" as part of the Communications Legislation Amendment (Prominence and Anti-siphoning) Bill 2023, that will "ensure consumers can easily find and access free television broadcasting services and broadcasting video-on-demand services on connected television devices" - i.e: the free to air networks whinged that people are watching Netflix and Amazon Prime instead of their slop and reckon its because there's a Netflix or Amazon button a set top box remote or because the Netflix app is listed before their apps on smart TVs. The practical result of this law is "manufacturers of connected television devices will have to meet minimum prominence requirements for new devices supplied to the Australian market" - dunno what this means exactly, the government will release more detail in early 2024.


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