European Commission on the verge of breaking up Google's advertising business

The European Commission has found that "Google may hold a dominant position on both ends of the adtech supply chain. On the buy-side with Google Ads and DV 360. On the sell-side with DoubleClick For Publishers" and are "concerned about two potentially anti-competitive conducts by Google, which are both about favouring AdX", Google's ad exchange. The EC is still investigating, but it's at the point now where "it might require Google to divest part of its services. For instance, Google could divest its sell-side tools, DFP and AdX". These are Google's crown jewels, the goose the lays the golden egg, the money printing machine. I hope the Europeans succeed in breaking Google up, if only to force Google to innovate in other areas besides advertising.