Dell got slapped with a $10m fine by the federal court after the ACCC sued them for making, "false or misleading representations on its website about the prices of monitors and the potential savings when a monitor was purchased with a computer". Dell admitted that the "original" price the monitor was listed as being sold at when purchased with a computer was never sold at that high of a price and the add-on price was actually more expensive than if you purchased the monitor on its own. Dell has refunded or compensated around 4,250 customers that got sucked in and that they got $2m of revenue with this dodgy sales tactic. Hopefully the $10m fine is a strong signal to the market that it's not worth the effort to do something similar.
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