Colorado introduces privacy restrictions on the capture, storage and use of neural data

The citizens of Colorado can sleep easy at night knowing their state is the first in the US (possibly the world?) to make it illegal for companies to use their neural data without consent. An update to Colorado's privacy law requires companies to get consent to collect neural data, be transparent about how it is used, easy to access, delete or correct that data and make it easy to opt out of the sale of neural data or its use in targeted advertising. I wasn't even thinking about my brainwaves being used to target ads towards me. That's a thing I have to worry about now? Fucks sake.