BMW's subscriptions for heated seats already installed in your car are the poster child for enshittification. The damn heating elements are already in the car, that I paid (usually a lot of money) for, and now you want me to pay you a monthly fee to unlock their use??? Get fucked is what most people said to that and BMW heard us loud and clear. According to a BMW board member, "people feel that they paid double — which was actually not true, but perception is reality, I always say. So that was the reason we stopped that". Good stuff, but subscriptions aren't going away for BMW (or carmakers in general). BMW will focus on "software and service-related products" like driving assistance and functions that require data transmission.
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