SpaceX and Amazon have done a deal for SpaceX to provide "additional capacity" for Project Kuiper's satellite deployment schedule. Project Kuiper being Amazon's plan to throw "3,236 satellites flying in low-Earth orbit at an altitude of less than 400 miles, providing broadband service to customers across most of the populated world". Their FCC authorisation expires mid-2026 so they really had to hurry up and find a way to get the satellites launched as all of the non-SpaceX options can't meet that deadline. Bit embarrassing considering Jeff Bezos owns Blue Origin, who also make rockets.
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