Watch out folks influencers are getting their own Amazon shopfronts to further squeeze the juice out of their paid (and mostly undeclared) endorsements. The new Amazon Influencer program allows those it deems worthy to set up shop as an Amazon affiliate as well as develop a store within the Amazon ecosystem. The Amazon affiliate program has been around forever, the main change here is the ability to create a store front where influencers can push their flock and further skim some cream from off the top. To enter the program Amazon ask you to connect to your social platform of choice where they verify your popularity. As I expected I'm not one of the cool kids and neither mine nor Reckoner's socials hit their undeclared cut-off. As a guide Reckoner's TikTok has over 50k views this past month.
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