ACCC does a fresh influencer sweep and finds they're still not disclosing endorsements

In the latest ACCC "influencer sweep" (I love that phrase), the regulatory body found that 81% are "making posts that raised concerns under the Australian Consumer Law for potentially misleading advertising" - 96% of fashion influencers and 73% of gaming and tech influencers raised "concern" for the ACCC as they did "not make adequate disclosures in their posts where it appeared they were receiving payment, gifts or other incentives to promote brands, products or services" or "using vague or confusing language to disclose advertising, such as sp and spon instead of sponsored". There doesn't appear to be any punishments, just the usual "continue to monitor influencers and businesses and where we see continued non-compliance we may take enforcement action". Jail! Jail for the influencers!!!


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